The Radium Hot Springs Chamber of Commerce and Tourism Radium are now one, combining forces to focus more of their resources on promoting the valley and their members.
Tourism Radium will be dissolved at the end of 2014, but the village will still be marketed with its name.
“It’s mostly for efficiencies of accounting and insurance,” said president Doug McIntosh. “We’re going to continue with the brand Tourism Radium Hot Springs – it’s a great brand, we’re just doing this for internal purposes.”
The chamber will continue operating under a revised constitution which will be ratified next month, he said.
Each board had seven members, but with a duplication of membership, there will be little difference.
“It’s very much the same as it’s always been, we’ll just be revisiting some of the verbiage,” said McIntosh.
The new board will be making a splash later this month when they release the Radium and area tourism video. Filming took place in 2013, and post-production was completed earlier in 2014.
“We’re very proud of it – we haven’t done anything like this in quite a while,” said administrator Kara Cassidy.
The video spans more thfan eight minutes, and will debut at the chamber’s annual general meeting on Tuesday, October 14th. The chamber expects to have it linked to their Facebook page the following day, and will be mentioned in online conversation with the hashtag #radium.
“Radium is the primary focus of the video, but it features everything within village,” she said. “We have footage from Invermere, Lake Windermere, Toby Creek Adventure, Panorama, para gliders, mountain bikers, and hikers on Swansea, Luxor Creek Corals, Spur Valley, and of course the springs.”
Ms. Cassidy said that the content will be free for any people or group to use, and is especially useful to screen at trade shows