Tourism association hopes to boost Radium Hot Springs visitors

Members of the Radium's Chamber of Commerce have voted nearly unanimously in favour of creating the Tourism Radium Hot Springs Association.

In an effort to  bring a stronger tourism focus to Radium Hot Springs, members of the village’s Chamber of Commerce  have voted nearly unanimously in favour of creating the Tourism Radium Hot Springs Association, which will serve as a separate entity from the chamber.

New president Graham Kerslake, who was sworn in following the 35 to three vote Oct. 11, called the new association “really just an extension of the former Radium Chamber of Commerce.”

“The Chamber was mainly focused on business initiatives, with a small focus on tourism,” Kerslake said.

“The new association will have more of a focus on tourism with a secondary focus on business… it will still provide the same services, but with a stronger focus on tourism initiatives.”

Kerslake called the new association a natural evolution over time. The visitor information centre in Radium was one of the busiest in the province, and Kerslake said Radium has become more and more receptive to tourism in the village, especially since the closing of the Canfor mill.

“We’re looking at creating a renewed sense of enthusiasm for tourism here in Radium,” Kerslake said. “Tourism is the lifeblood of so many businesses here in Radium.”

Radium Hot Springs Chamber of Commerce manager Kent Kebe also explained that over the years, the Chamber of Commerce had become a sort of “catch-all” for all aspects of visitor service as well as representing local businesses.

As the mandate of the new tourism association will be to focus on visitor information as well as that aspect of marketing, Kebe says that the new association will free up time and resources for the Chamber of Commerce to focus on other issues, as well as providing a direction and guidelines for both organizations.

“It’s exciting to see the two separate entities, and to see the new direction,” Kebe said.

“With the new branding and marketing initiatives that Radium is undertaking, they’ll be working closely with Tourism Radium to not only meet the needs of visitors, but also to get visitors to both Radium and the valley as a whole, because we all have to work together.”

Just Posted

The end of an Echo

Invermere Valley Echo shuts down operations in Columbia Valley

Creating a new narrative for Canal Flats

Economic development consultant hired, lists vision for next 90 days

UPDATE: Crews battle as wildfires rage in B.C. Interior

Crews brace for another day on B.C. firelines as no let up is likely

VIDEO: B.C. wildfires by the numbers

Wildfires continue to engulf regions of B.C.’s forests and communities.

VIDEO: More than 180 wildfires burning across B.C.

Firefighters from other provinces called in to assist

DTSS Grad March 2017

DTSS Grad March 2017

59 cats seized in Chase

59 neglected and injured cats were seized from a property in Chase

Soundgarden singer Chris Cornell dead at age 52

The singer/songwriter passed away early Thursday morning in Detroit

Paying tribute to a primeval passage

Uninterrupted celebrates the Adams River sockeye run in an extraordinary way.

UPDATE: Pemberton Music Festival cancelled, no automatic refunds

In the past, the music festival located in Pemberton drew large crowds last year of 180,000 fans

Medical wait times cost B.C. patients $2,300 each

New Fraser Institute report places B.C. at second worst in costs associated with long wait times

UPDATE: 22 killed at Ariana Grande concert

Witnesses reported hearing two loud bangs coming from near the arena’s bars at about 10:35 p.m.

One in three Canadian high school students have rode with drinking drivers, study reveals

Nearly one in five rode with a driver who’d been smoking pot

Top court to hear federal government’s appeal on residential school records

A lower court judge ruled to destroy the stories after 15 years unless consent is given to preserve

Most Read