Panorama Mountain Resort is among 20 ski resorts participating in the first BC Family Day by offering a major promotion that will provide B.C. residents with the opportunity to shred the slopes on Monday (February 11) at 50 per cent off regular lift ticket prices.

Other nearby resorts offering the discount include Kicking Horse Mountain Resort, Revelstoke Mountain Resort, Red Mountain and Whitewater Ski Resort.

The discounted price will be based on the regular ticket window price in effect for the 2012-13 season, and will not be combinable with other offers and discounts. and proof of B.C. residency may be required so don’t forget your government-issued ID.

The Canada West Ski Areas Association (CWSAA) has created a web page at www.bcfamilyski.com to promote the BC Family Day Ski Promotion. This web page provides links to all 20 participating ski resorts. For those resorts offering resort-specific promotions, the links provided will automatically connect consumers to the appropriate web page within the resort’s website.

“B.C. ski resorts offer a diverse variety of world-class skiing,” said CWSAA president and CEO David Lynn in a release. “We are very excited to be able to celebrate the first BC Family Day by providing B.C. families with the opportunity to ski or board at a leading B.C. ski resort at half the regular price. We hope that British Columbians take advantage of this fun and healthy way to enjoy the first BC Family Day.”

For more for information, contact CWSAA at 778-484-5535 or email office@cwsaa.org or visit the website at www.cwsaa.org.