Bargain shoppers in the valley who have been frequenting the two The Bargain! Shop (tb!s) locations on 13th Street in downtown Invermere will soon have to to get used to an entirely new look. As of Friday, September 28, the stores will reopen as Red Apple and feature a new store format.
“Our much-anticipated new brand is focused on providing improved product offerings, tailored merchandising and a better customer experience, all while continuing to provide great value,” The Bargain! Shop executive chairman Eric Claus said in a press release. “With so many changes going on inside our stores, we are excited to celebrate the launch of the new Red Apple stores with the Invermere community on September 28.”
Along with the new branding will be new product changes, but staff and service will remain the same.
“I can’t wait to welcome the Invermere community into Red Apple,” Red Apple Invermere district manager George Demedeiros said in the release. “With such a fundamental shift in how and what we sell, we know that Red Apple will resonate with our customers and we’re very excited to share our new store with them.”
The new offerings will include an affordable home section, a new assortment of value-price trendy fashions, and food basics, as well as a full candy shop.
An official grand opening will be held on September 28 at 9 a.m. complete with deals throughout the stores, grand opening promotions, a neighbourhood party, and the unveiling of the new candy shop.